Trademark Basics: What Every Small Business Should Know Now, Not Later

Join us with Jason Lott from the United States Patent and Trademark Office (USPTO) for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. Topics that will be discussed during the event are: How trademarks, copyrights, patents, domain names, and business name registrations all differ The benefits of federal trademark registration Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable Highlighting factors critical when choosing a mark The importance of doing a complete search and whether an attorney should be used Information on what the USPTO does in the federal registration process How to get free and reduced-price legal help when applying for registration